São Paulo- CISARTE
Graphic Wall Installation
20 / 03 / 2018
Jullia de Sá
Giovanni Marques Vieira
I think the biggest thing we learned about was social impact, obviously. This course was purely about social impact design and how much good designers can do if they put their minds to it. I think we could have learned about it all semester in a classroom but having the opportunity to actually go and do it is invaluable. We were put in a real world situation and learned so much more along the way than we would have in the classroom alone.
We also learned a lot about collaboration throughout this process, especially since there was sometimes a language barrier. Communication was extremely important throughout the entire process. Clear communication was tricky sometimes since we didn’t always understand what our colleagues wanted/were trying to say.
This was definitely a once in a lifetime experience and the fact that we got to positively impact others as part of it makes it even better.
The main change in our design was the scale. We had originally planned on showing the entire world map, but we narrowed it down to just the continent of South America after receiving feedback from our Brazilian colleagues. They informed us that most of the PopRua of CISARTE wouldn't be placing themselves anywhere outside of South America, and since that's where they are from we decided it was best to focus in on that.
Our research began by exploring the nature of graffiti and wall art in Brazil. We then put our research into the context of CISARTE by communicating with our Mackenzie University counterparts to come up with a series of ideas and possibilities that those students based in Brazil could present to the PopRua. From there, we explored and collaborated on concepts that included aspects that the people of PopRua and CISARTE would appreciate and use in their space.
We began our ideation by looking at a number of graffiti and wall art images from all over the world. One of the main goals that we wanted to achieve with this project was bringing life and color into this space where so much creativity and fun happens day to day. Our group also wanted to convey a sense of connectivity with the rest of the world because too often the street situation population are ignored and pushed aside. This led us to the idea of using a map of the Earth to allow the PopRua to place themselves in the context of the world we all share. Surrounding this map would be a undulating pattern of fractal shapes in a variety of colors and sizes. We also planned for there to be 3-dimensional elements where we would raise certain triangles to form pyramid-like structures that also varied in color and dimension. We continuously shared our inspiration with the students at Mackenzie by using a collaborative Pinterest board. Where our ideation focused mainly on these massive, beautiful compositions that were a touch abstract and very very colorful, our Brazilian colleagues looked more at the humanization of the space inspired by the people who use it. They wanted to use a technique called “Lambe-Lambe” to place photos of some street situation people and their quotes on the adjacent wall. We brought these two ideas together to reach our final installation. The main portion that we focused on while we were on site in Brazil was a map of South America surrounded by a fractal triangle pattern spreading out across the adjacent wall and ceiling to incorporate the triangle pattern into the other designs of the Mackenzie students, mainly the the “Lambe-Lambe”.